Logo design is more than just a one step process. In order to create a successful logo, elements outside of design must be applied to it. Through research and discovery, a designer can become aware of the company’s core values and foundations which can later be applied to the logo. Being able to design a logo with conceptual ties not only makes a successful logo, but an interesting one that leaves an impression in the viewer’s eyes.
Creating a well thought out logo is a multi-faceted process that utilizes applied environments, conceptual reality and research. Take the Olympics Rio logo. From start to finish, the logo had undergone hundreds if not thousands of revisions. Check out this video to get an inside scoop of the world of design. http://imjustcreative.com/rio-2016-olympic-logo/2012/08/14/