The Story

Engineering meets design

Engineering and Evolution

I began my education intending to follow in my father’s footsteps, seeking a degree as a computer engineer.  However, my overzealous nature struck, and by the time the dust settled I had obtained degrees in computer engineering, math, design communication, electrical engineering, and computer science from the University of Arizona.

It was during this seemly never-ending college career that I became involved with graphic and web design.  Eventually, building websites on a side demanded so much of my time, I decided to take the plunge and make it official.  After months of sleepless nights, Graphic Fusion Design was finally born!

A touch of Europe

We are a real company, led by a real person. My name is Alex Gurevich, born in Riga, Latvia my family and I first arrived to the US in 1998. Growing up in Riga and then moving to the US before starting high school was not without its challenges.

But like all good challenges, I feel the resulting growth has served me greatly. You might say my leadership style qualifies as blunt and effective. I make sure everything is done right and that there are no excuses, however tempering a strong logical approach to the company with plenty of artistic passion for all my projects.

From bootstrapping to Fortune 500

In a true start-up fashion, my business partner and I saw every conceivable role from being break room maid, marketing guru to project management and art direction.

It was a massive learning experience and absolutely crucial in giving me the knowledge that allowed me to grow in leaps and bounds. We began with local projects and after a few years had grown to a smoothly operating 10+ man team knocking out large projects from Fox Sports, Ford, to the United States Air Force.

Putting users first

From a User’s Perspective

I love to travel and this allowed me to get a different perspective on how different cultures see things. People get carried away with number goals and abstract objectives, they forget that the path to success is putting users first. Before I create anything, I first imagine myself as a customer.


Reinventing an Agency

Closing in on a decade of Graphic Fusion I knew it was time to completely reinvent the game.  My vision for FabricEleven was to crank up the brand, the exclusivity, the team, and the product (all the way to 11). FabricEleven was designed to show you could bring the pure love of design with extreme efficacy and technical prowess of web Tech Company into one seamless brand.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

– Steve Jobs, Co-founder,  Apple Inc.
Keeping the team small and only using people that are needed for each project enables everyone to have hands-on experience.

The Team

Find People That Care

My first goal was finding the people that are passionate about what they do.

The majority of the team is located in Tucson, Arizona. Because of my frequent travels, some also reside around the world. I ended up having access to a strong curated shortlist of industry veterans, thus providing us the nimbleness needed to quickly adapt to our diverse client base.

I strongly believe that most of the time a 20 person team is not as effective as a tailored group of 5 people. Where each person is skilled in their craft and communicates effectively with each other.

Some of the people behind the scene:

Founder, Design Director


Editor & Project Management

Front End Developer

UX/UI & Brand Designer

Marketing Director

3D Artist / Animator

3D Artist & Production Manager

Full Stack Developer


What's Next

Share Knowledge

I feel that I have gotten almost all my knowledge from the internet and there is no better way to say thanks than to give back. I will be posting on Medium as well as on the blog here. Join my private mailing list to get articles before they are published.

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