What I Learned
From a User’s Perspective
I love to travel and this allowed me to get a different perspective on how different cultures see things. People get carried away with number goals and abstract objectives, they forget that the path to success is putting users first. Before I create anything, I first imagine myself as a customer.
Reinventing an Agency
Closing in on a decade of Graphic Fusion I knew it was time to completely reinvent the game. My vision for FabricEleven was to crank up the brand, the exclusivity, the team, and the product (all the way to 11). FabricEleven was designed to show you could bring the pure love of design with extreme efficacy and technical prowess of web Tech Company into one seamless brand.
Find People That Care
The majority of the team is located in Tucson, Arizona. Because of my frequent travels, some also reside around the world. I ended up having access to a strong curated shortlist of industry veterans, thus providing us the nimbleness needed to quickly adapt to our diverse client base.
I strongly believe that most of the time a 20 person team is not as effective as a tailored group of 5 people. Where each person is skilled in their craft and communicates effectively with each other.
Some of the people behind the scene:
Founder, Design Director
Editor & Project Management
Front End Developer
UX/UI & Brand Designer
3D Artist / Animator
3D Artist & Production Manager
Senior Front-End Developer
I feel that I have gotten almost all my knowledge from the internet and there is no better way to say thanks than to give back. I will be posting on Medium as well as on the blog here. Join my private mailing list to get articles before they are published.
Thank you for visiting.