One of my favorite areas in design is Packaging because it requires problem solving in the 3rd dimension. A basic box can transform into something more when you start to design around its dimensions. Packaging can develop into something further by literally designing outside of the box structure. Below is a list of 5 different packages that I favor based on the use of structure, that serve me as packaging design inspiration.
Ricola’s Unwrap Your Voice
I chose this as one of my favorites based on how the design incorporates the product and the function of the wrappers. By tying in concept with this package, it creates an interesting and unique appearance to its viewers.
Although this packaging uses a simple cylinder for this brand of cheese, the use of typography makes this packaging extremely successful. Not only does the type reflect the product that they are selling, but it also has a good sense of space as it plays with the packaging’s dimensions
Limited Edition Johnny Walker
When a designer decides to take basic elements and subtly alter them, the results can be impactful. The design for this label uses the basic dimensions of a rectangle, but by rotating it, it becomes a sophisticated and unique design. The label transforms the bottle from being generic, to becoming an individual item on the shelf
This packaging was chosen based on the design of the actual structure of the package. Nothing stands out more in packaging than an abstract structure. If the product itself doesn’t stand out from its competitors, then the packaging can be a sure way to make it a cut above the rest.
This packaging design caught my attention because it demonstrates the potential of 3 dimensional designs. The combination of a die cut with the product reflect the true versatility and range that designers need to think about when pushing the limits. Why should any designer limit to packaging’s surface when there are layers that can be used successfully?
So there you have it, those are a few examples of the many packaging pieces I love. Have a packaging piece you think deserves to be mentioned? Let us know!