MaxEli LLP. A hair colour brand that uses the latest technology to bring unparallel results in hair colour. Fabric Eleven was in charge of brand development, product design, marketing collateral and web design.
We wanted to bring the expertise from more tech-focused companies to bear on the operational design for this company. We worked with the team to outline processes that integrated into the new digital infrastructure to boost efficiency and reduce errors in billing, invatory and shipments.
These operational updates were all key parts of the internal portal developed for the brand. The concern of technical support was eased with the build-out of an operational guideline digital handbook as well as a searchable help database native to the system. Each distributor had their own portal were they could download assets for promotions, marketing and staff trainning.
Bringing everything together
Once brand was finalized it was time to create collateral. We started with the business cards. We stepped away from our formula and made one of the card’s sides Sunset Orange. This way cards stood out from others. Cards also had foil printing on the white side making them stand out even more. The rest of the collateral (Colour Manual / Swatchbook etc) followed simple layout with Dark Purple being the main primary background color to create a luxurious feel.
Packaging is one of the essential things when it comes to marketing. Even though Eli Colour would not be sold to consumers, it would be seen in salons and bought by salon owners. Eli Colour packaging needed to show the high class of a product as well as stand out from others on the shelf. For that specific reason, we made one side in Sunset Orange color, while keeping the rest white. The orange is seen from far away yet it doesn’t overwhelm the user. The text was then done in silver foil to give the whole package a professional look.
Activator goes together with Eli Colour and is considered a support product. We selected the Dark Purple as the only color to save on production costs. This also gave activators a more industrial feel that we wanted.