Then came the big test: putting it all together. Longball’s initial catalog spanned 60 pages and looked like it was built on 3-day deadline with a goal to get as much content in as possible.
We started by identifying the audience and goals. Our audience are distributors, they make buying decisions if they like what they see. We also needed to significantly cut down on costs.
First, we redesigned the layout to fit up to 8 products per page instead of 4. Then we combined the section separator pages, team player highlight, and featured clothing information onto a single page spread. This allowed us to cut the length by half! By adding boxes under each product allowed distributors to mark what they would want to order. Oh and of course we made the design much more appealing.
State of-the-art eCommerce Platform
Our main focus in site redesign was seamless user experience. Longball’s old site didn’t have centralization around products. It was more of a site that talked about the brand than anything else. In our re-design, everything started to revolve around shopping. Homepage featured their latest catalog, and automatically pulled “most popular” and “on-sale” products.
By using large images and typography we brought users much closer to a product. This created the feeling of openness, simplicity as well as class.
In addition to building backend integrations to handle logistics, we also developed the internal processes to support them with the operations team. This included an internal training handbook for future hires, ensuring the improvements were lasting.
We designed a backend that allowed a single point of view for the team to access and manage data from multiple sales channels.
Through a reimagined and fully consistent brand that was now permeating multiple sales channels and advertising avenues, the company as a whole moved into an entirely new level of success.
Beyond the immediate benefits of the work done, the team now has the tools to continue evolving their brand and reaching new customers.