Then came the big test: putting it all together. Longball’s initial catalog spanned 60 pages and looked like it was built on 3-day deadline with a goal to get as much content in as possible.
We started by identifying the audience and goals. Our audience are distributors, they make buying decisions if they like what they see. We also needed to significantly cut down on costs.
First, we redesigned the layout to fit up to 8 products per page instead of 4. Then we combined the section separator pages, team player highlight, and featured clothing information onto a single page spread. This allowed us to cut the length by half! By adding boxes under each product allowed distributors to mark what they would want to order. Oh and of course we made the design much more appealing.