Glacier Beverage is a widely known beverage company. Apart from providing water, they are known in a corporate space for providing custom bottle solutions for events, promotions, and white labeling.
The current brand although iconic became outdated and it was time for an overhaul.
Glacier Beverage. A water bottle white label company. Fabric Eleven was in charge of brand redesign and new marketing direction.
For collateral, we wanted to create a simple effortless look that could be kept for many years to come. This is one of the reasons we kept design elements to a minimum and instead focused on typography and negative space.
One side of the cards was designed with a solid color that would make cards stand out from others. On the opposite side, we used spot UV on a text with foil on our symbol to give cards a more luxurious look. A foil symbol was also added to the back side of an envelope. When creating collateral the little details like gloss and foil end up making a huge difference in the overall feel of the brand.
Strategy and Marketing
This brand ended up having many support colors and 3 primary colors (Coral, Dark Blue, and Summer Sky). This allows designers to create very versatile marketing materials with subtle shades of color.
For body typography, we ended up going with Lato Regular. Because of its subtle roundness, it offsets the would-be unapproachable enterprise look and makes content easier to read. Additionally, the font also looks great on the web.
Finally, a complete design manual was created with specifications to keep the brand on track for years to come.