Rethinking a Gym Franchise
Boxing Inc. houses an array of talented, experienced trainers. Their brand chose to showcase this while staying inviting to those new to the sport. Our task was to develop a new website that matched their brand vision as well as add a calendar system so visitors can keep track of classes.
During our research foundation stage we came up with an idea to use subtle dark color scheme with rugged photography. This created a nexus between an enterprise-level fitness facility and a local box gym that defined Boxing Inc.’s methodology.
Client
Boxing Inc. is a gym franchise that has multiple locations around town. Our job was to redesign their old site and bring new eCommerce as well as calendar functionality to their users.
Creating the Look
People join gyms and fitness centers for a variety of reasons, but one of the most popular is certainly to improve their appearance. With this in mind, Boxing Inc. needed vivid and active high-quality photography as the base of the majority of its brand refresh.
We opted to focus on HDR sports photography as it struck the perfect balance with the aesthetic of this project. Along with a host of models, the photoshoot produced the in-gym action shots which helped to brand Boxing Inc. as a destination point for customers looking to get fit through non-traditional means.
A site for each location
The website was designed and developed on top of a WordPress CMS. The goal is to get users excited about any of the classes so they would explore the website further. Each location would feature a variation of the site
Built-in sales platform
Boxing Inc is not just a pretty website, it’s loaded with functionality. For starters, there is a fully-fledged store built right into the site where Boxing Inc. can sell merchandise, create subscriptions for classes, and host events. Each franchise store integrates directly to the parent store and everything is centrally managed by corporate.
Scheduling Platform
A scheduling platform was designed that automatically syncs with trainers so users can pick a trainer and then see where that trainer is teaching as well as what he is teaching. The calendar recognizes different areas in each gym, this allows for multiple classes to happen at the same time at each location.
Focus on Trainers
Boxing Inc is not just a pretty website, it’s loaded with functionality. A trainers roster allows visitors to learn more about their coaches as well as to see what classes they teach.
Marketing
The idea behind building out individualized profile pages for each trainer was to make each one of them into a separate marketing asset. Given the inherent incentive to obtain new signups assigned to each trainer this increased the expansion of the member roster. The use of a standard template to create a new profile was a painless and quick process.
Results
This overhaul created improvements across the board for the brand quickly. They saw an increase in class attendance from the online scheduling system, received more signups for private training sessions, and increased online sales of merchandise.
