Rethinking a Gym Franchise
Boxing Inc. houses an array of talented, experienced trainers. Their brand chose to showcase this while staying inviting to those new to the sport. Our task was to develop a new website that matched their brand vision as well as add a calendar system so visitors can keep track of classes.
During our research foundation stage we came up with an idea to use subtle dark color scheme with rugged photography. This created a nexus between an enterprise-level fitness facility and a local box gym that defined Boxing Inc.’s methodology.
Boxing Inc. is a gym franchise that has multiple locations around town. Our job was to redesign their old site and bring new eCommerce as well as calendar functionality to their users.
Creating the Look
People join gyms and fitness centers for a variety of reasons, but one of the most popular is certainly to improve their appearance. With this in mind, Boxing Inc. needed vivid and active high-quality photography as the base of the majority of its brand refresh.
We opted to focus on HDR sports photography as it struck the perfect balance with the aesthetic of this project. Along with a host of models, the photoshoot produced the in-gym action shots which helped to brand Boxing Inc. as a destination point for customers looking to get fit through non-traditional means.
Built-in sales platform
Boxing Inc is not just a pretty website, it’s loaded with functionality. For starters, there is a fully-fledged store built right into the site where Boxing Inc. can sell merchandise, create subscriptions for classes, and host events. Each franchise store integrates directly to the parent store and everything is centrally managed by corporate.