A Different Kind of Urgent Care
Southern Arizona Urgent Care (SAUC) is an urgent care center headquartered in Arizona’s Oro Valley region. Setting themselves apart from their competition, SAUC was created to provide a higher quality alternative to the typical urgent care experience.
With a focus on comfort, a well designed environment, and high customer service, SAUC fill a unique niche in the point-of-care industry. SAUC approached us at the point of establishment, seeking to launch their new medical center. They had the concept, we just had to realize it. Below you can see the final brand mark that was developed.
Brand Mark Development
Building off the focus on quality care and an appealing environment, we designed SAUC’s identity to convey a sense of comfort and harmony. An abstract logo mark was designed for the company, suggesting both a coupling of hands as well as the Catalina Mountain range, as visible from SAUC’s primary facility. A color palette of appealing greens and blues was chosen to evoke nature and wellness, avoiding harsh tones and dark shades within the brand.
A thin elegant London MM font was used for the company name to compliment the heaviness of the logo and then for the second line we used Handle Gothic EF-Bold type. We wanted viewers to see “Urgent Care” from far away thus we selected a more bold modern font for the second line to differentiate it and balance the bottom with the top.
Bringing everything together
We were really excited to have complete control of the brand where we had to design every little item from business cards and Powerpoint templates to even outside signage and photography. When all was set and done a final brand book manual was developed to help SAUC with future collateral development.